2026 platform comparison
Adobe Commerce vs Shopify Plus
For most Adobe Commerce (Magento) stores facing a renewal, Shopify Plus costs less to run: from $2,300/month on a three-year term with hosting, PCI and upgrades included, against an Adobe license estimated at $22,000–$125,000+ a year that rises with GMV. Adobe Commerce still fits bespoke B2B workflows, deep Adobe Experience Cloud ties and teams with engineers to run it.
Which should you choose?
The difference is what you pay for and who does the work. Adobe charges more as you sell more and leaves upgrades and custom code with your team; Shopify Plus charges a near-flat subscription and runs the platform – in exchange for less control of the core.
Stay on Adobe Commerce if…
- Your B2B buyers rely every day on negotiable quotes, requisition lists and multi-step purchase-order approvals
- You need code-level control of checkout or core behavior, beyond what Shopify Functions and checkout extensions allow
- AEM, Target or Real-Time CDP is wired into how you sell, not just bolted onto the storefront
- You have the engineers or integrator retainer to keep up with patches, upgrades and Adobe’s cloud upgrade deadlines
- You just signed a multi-year term – run the numbers again 6–9 months before the next renewal
Move to Shopify Plus if…
- Your license climbs each time you cross a GMV tier, and the renewal quote is why you’re reading this
- You want hosting, patching, PCI and version upgrades off your team’s plate
- Release speed matters more to you than control of the infrastructure
- Your B2B is company accounts, customer-specific price lists, net terms and volume pricing – native on Shopify
- You’d rather spend the integrator retainer on features and conversion than on keeping the platform current
- You face a rebuild anyway – Adobe’s own SaaS edition needs a new storefront and rebuilt customizations
How do Adobe Commerce and Shopify Plus compare side by side?
| Criteria | Adobe Commerce | Shopify Plus |
|---|---|---|
| Pricing model | License priced by GMV and AOV tiers, or an order limit, per contract year | Monthly subscription; a revenue-based variable fee only at high volume |
| Platform fee | Typically $22,000–$125,000+ a year (industry estimate) | $2,300/month on a three-year term or $2,500/month on a one-year term |
| Hosting and CDN | Depends Adobe’s cloud on AWS or Azure, with Fastly; yours on-premises | Included Managed by Shopify |
| Platform updates | Projects Upgrades you plan, test and deploy; continuous only on Cloud Service | Automatic No versions to upgrade |
| Security and PCI | Shared or yours Shared with Adobe on its cloud; yours on-premises | Included Shopify is a PCI DSS Level 1 platform |
| Peak traffic | On request Temporary upsizes through an Adobe support ticket on cloud | Handled by Shopify |
| Checkout | Full code access | Optimized and extensible Shopify-run checkout, customized with Checkout Extensibility and Shopify Functions |
| B2B | Deep B2B suite Negotiable quotes, requisition lists, purchase-order approvals | Native, with gaps Core B2B on every paid plan; Plus adds unlimited company-specific catalogs and deposits; multi-round quotes and approval chains need an app or custom build |
| Multiple stores and regions | Websites, stores and store views in one installation, separate brands included | Shopify Markets in one store; up to 9 expansion stores for the same brand – regions, wholesale or outlet. A separate brand needs its own Plus contract |
| Scheduled releases | Content staging for scheduled updates | Launchpad for scheduled sales, prices, product drops and theme changes |
| AI features | Adobe services such as Live Search and Product Recommendations | Shopify Magic and Sidekick built in, plus apps |
| Development partners | Specialist Adobe integrators, usually at higher rates | Shopify developers, usually at lower rates |
| Development speed | Slower Changes ship in release cycles, regression-tested against your modules, extensions and the next patch | Faster Theme and app changes ship on their own, with no core upgrade to test them against |
Broad comparison; details vary by deployment and contract. Shopify pricing and platform facts as of October 2026; the Adobe Commerce license range is an industry estimate – Adobe does not publish prices.
How is Adobe Commerce licensed – and why does the bill grow?
Adobe doesn’t publish a price list. Its product terms set your license by a pricing level – tiers of gross merchandise value (GMV) and average order value (AOV), or an order limit – written into your sales order and measured over each 12-month contract year.
- What counts as GMV. The value of every transaction processed through your Adobe Commerce sites in the contract year, excluding shipping, the taxes you collect and installment financing charges. Wholesale orders placed through the platform count like any other.
- Why it grows. A strong year can carry you past your tier, and the next quote is priced on the higher level. What happens if you pass it mid-term is set in your own contract.
- Cloud or on-premises. A cloud contract bundles hosting, the Fastly CDN and New Relic monitoring with the license. An on-premises license is software only – servers are a separate bill.
- What it usually costs. Industry estimates put Adobe Commerce at $22,000–$125,000+ a year. A cloud contract includes hosting, so compare it with an on-premises license plus your server bill – not with the license alone.
How Shopify Plus pricing compares
As of October 2026, Shopify Plus costs $2,300/month on a three-year term or $2,500/month on a one-year term – $27,600–$30,000 a year in base fees, with no average-order-value tiers.
It isn’t flat forever. High-volume merchants move to a revenue-based fee that Shopify doesn’t publish – commonly reported at about 0.35–0.40% of sales above roughly $800,000 a month, so confirm yours in writing – and a third-party payment gateway adds a 0.20% Shopify transaction fee. The Shopify Plus pricing guide covers both.
Questions to ask Adobe before you renew
- Which pricing level are we on, and what happens if we pass it before the term ends?
- Which revenue counts toward our GMV – marketplace orders, phone orders keyed into the admin, and every website and store view on the license?
- When is our non-renewal notice deadline, and how must notice be given?
- Does Commerce share an agreement with AEM, Analytics or Target – and what changes for them if Commerce goes?
- Can we renew for one year rather than a multi-year term if we need time to move?
What does Adobe Commerce cost to run next to Shopify Plus?
On license alone, Shopify Plus doesn’t always win: near the bottom of Adobe’s range the two are close. The savings come from the lines under the license – hosting when you run your own servers, upgrade projects and the higher rates of specialist Adobe integrators.
| Cost line | Adobe Commerce on Adobe’s cloud | Adobe Commerce on-premises | Shopify Plus |
|---|---|---|---|
| Platform license | $22,000–$125,000+ Industry estimate; hosting is inside the cloud contract | $22,000–$125,000+ Industry estimate; software only | $27,600–$30,000 $2,300/month on a three-year term or $2,500/month on a one-year term |
| Hosting and cloud | Included In the cloud contract | $6,000–$60,000 | Included |
| CDN | Included Fastly | $1,000–$10,000 | Included |
| Server management and DevOps | Reduced Adobe runs the servers; deployments and environments stay with you | $5,000–$30,000 | Included |
| Security and PCI | Shared Your code and integrations stay in scope | $2,000–$15,000 | Included |
| Platform upgrades | $10,000–$100,000+ Per upgrade project | $10,000–$100,000+ Per upgrade project | Included Continuous |
| Development and support | $60,000–$300,000 | $60,000–$300,000 | $24,000–$180,000 |
| Extensions and apps | $5,000–$50,000 | $5,000–$50,000 | $3,000–$30,000 |
| Monitoring and backups | Partly included New Relic monitoring | Separate Usually its own tool and contract | Mostly included Platform monitoring included; restoring store data needs exports or a backup app |
Illustrative ranges from typical mid-market projects, per year unless noted – estimates, not quotes. Real costs depend on GMV, catalog and integration complexity, and staffing. Extensions and apps count only what each platform makes you buy, not tools you’d pay for on either one. Shopify Plus pricing checked on Shopify’s pricing page in October 2026; Adobe does not publish Adobe Commerce prices.
The biggest gap is usually development and support: $60,000–$300,000 a year to keep Adobe Commerce running, against $24,000–$180,000 on Shopify Plus. All in – subscription, apps and ongoing development, before payment processing – a realistic Shopify Plus budget lands between $60,000 and $250,000+ a year.
Costs the table leaves out
- An overlap year. Miss your non-renewal notice deadline and you pay for another Adobe term while Shopify Plus is already live. Timing the move against the contract avoids it – see renewal timing.
- A forced upgrade. From June 1, 2027, Adobe will enforce upgrades on its cloud for releases past support. If staying means an upgrade project, put its quote next to the cost of moving.
- Payment processing. It usually outweighs the subscription at scale, so compare your current processor’s rate with Shopify Payments – keeping a third-party gateway adds Shopify’s 0.20% fee on top.
- Tools you’d pay for on either platform. Email and SMS, reviews, search and helpdesk vendors charge much the same on Adobe Commerce or Shopify, so they sit outside the table. With those tools included, a full Shopify Plus app stack typically runs $800–$6,000 a month – the Shopify Plus pricing guide breaks it down.
- A second brand. One Adobe Commerce installation can run several brands as separate websites. Shopify Plus is sold as one brand per contract, so each extra brand adds its own subscription.
- The move itself. Adobe Commerce to Shopify Plus migrations typically cost $60,000–$200,000 once, over 10–24+ weeks. The migration cost guide shows what moves the number.
Cloud, on-premises or Cloud Service – does it change the answer?
Yes. On Adobe’s cloud, staying now means meeting Adobe’s upgrade deadlines or rebuilding on Cloud Service; on-premises, it means running everything yourself. Adobe sells three deployments, and its roadmap points cloud customers to the newest one.
| Deployment | Adobe runs | Your team runs | Staying means |
|---|---|---|---|
| On cloud infrastructure (PaaS) | Servers on AWS or Azure, Fastly CDN and web application firewall, New Relic monitoring | Deployments, environments, applying core and extension patches, custom code | Upgrading before your release’s enforcement date – or moving to Cloud Service |
| On-premises | Nothing on your servers – it supplies the software and issues patches | Everything else: servers, PHP, database, search, cache, CDN and PCI | Upgrades and hosting contracts on your own schedule and budget |
| As a Cloud Service (SaaS) | The core, infrastructure, patches and upgrades – continuously | A storefront on Edge Delivery Services and customizations as external App Builder apps | No version upgrades, but a rebuilt storefront and customizations to get there |
Source: Adobe Commerce documentation, checked October 2026. Running Magento Open Source, with no Adobe license? Read Magento vs Shopify Plus instead.
Adobe’s cloud upgrade deadlines
Adobe has announced that it will enforce version upgrades on its cloud. From June 1, 2027, it will no longer maintain cloud environments running unsupported releases, and says that can include suspending traffic – which takes the storefront offline.
| Release | Last day of support | Cloud enforcement date |
|---|---|---|
| 2.4.3 and earlier | Ended | June 1, 2027 – already unsupported |
| 2.4.4 and 2.4.5 | May 31, 2027 – security-only fixes | June 1, 2027 |
| 2.4.6 | Security fixes only until May 31, 2028 (extended support ends August 31, 2027) | June 1, 2028 |
| 2.4.7 | Extended support until May 31, 2028 (standard support ends May 31, 2027) | June 1, 2028 |
| 2.4.8 and 2.4.9 | Standard support to May 31, 2028 (2.4.8) and May 31, 2029 (2.4.9) | Not yet announced |
Source: Adobe Commerce lifecycle policy, last updated September 18, 2026. Extended support and the security-only period apply to Adobe Commerce customers. Adobe’s policy table doesn’t list 2.4.3 and earlier; its June 1, 2027 rule covers every unsupported release. Release-by-release support history is in our Magento vs Shopify Plus guide.
Cloud Service is a replatform, not an upgrade
Adobe’s lifecycle policy calls Cloud Service its “recommended long-term destination for all Adobe Commerce on Cloud customers.” Getting there is a rebuild: Luma storefronts aren’t supported, the storefront moves to Edge Delivery Services, and PHP modules that run inside the application are rewritten to run outside it with App Builder and API Mesh.
So if Adobe is steering you toward Cloud Service, you’re already pricing a rebuild. Put it next to Shopify Plus: license, rebuild cost, timeline and who maintains the store afterward. A free migration assessment gives you the Shopify Plus side within 2 business days.
Who handles security, PCI and maintenance?
On Adobe’s cloud, Adobe runs the servers and your team still owns the application – so PCI and security work shrinks but doesn’t go away. On-premises, all of it is yours.
- PCI and security. Adobe describes cloud security as a shared responsibility: it maintains PCI certification for the infrastructure and services, while merchants answer for their custom code, integrations and processes. On Shopify Plus, Shopify carries PCI DSS Level 1 compliance for the platform and checkout.
- Edge protection. Adobe’s cloud includes Fastly’s web application firewall on production environments and protection against common network-level attacks. Shopify runs the equivalent for every store.
- Peak traffic. On Adobe’s cloud you request a temporary upsize through a support ticket, with 48 business hours’ notice for planned events, and the extra capacity draws on your licensed overage. On Shopify Plus, scaling for a sale is Shopify’s job.
Patches and upgrades – and what Shopify still asks of you
Adobe issues core security patches; on cloud and on-premises alike, your team applies them and tests each one against your extensions and custom code. Version upgrades are projects, now with the cloud deadlines above.
That testing also sets how fast you ship. New features share release cycles with patches, and each release is regression-tested against your modules before it goes live. On Shopify Plus, theme and app changes ship on their own, with no core upgrade to test them against.
Shopify Plus has no versions to upgrade, but it isn’t maintenance-free. Shopify releases a new API version every quarter and supports each for at least 12 months, so custom apps and integrations need a yearly update. And Shopify retires features on its own schedule: stores that relied on Shopify Scripts had to rebuild that logic in Shopify Functions before Scripts stopped running on June 30, 2026.
Can Shopify Plus replace Adobe Commerce B2B and custom logic?
For most wholesale programs, yes – and since April 2, 2026, core B2B isn’t even a Plus exclusive. The gaps are the workflows Adobe’s B2B suite runs natively and Shopify covers with draft orders, apps or custom code.
| Adobe Commerce B2B | On Shopify |
|---|---|
| Company accounts with buyers, roles and team structure | Mostly native Companies with multiple buyers and locations and per-location permissions, on every paid plan; deeper team hierarchies need an app or custom logic |
| Shared catalogs with company-specific prices | Native Catalogs with price lists: up to 3 on every paid plan; unlimited, and assigned to specific companies and locations, on Plus |
| Payment on account | Partly native Net payment terms and vaulted cards are native; credit limits are enforced from the ERP or an app |
| Negotiable quotes | Different model Orders placed as drafts for review and negotiation, then invoiced; a quoting app for multi-round negotiation |
| Purchase orders with approval rules | App or custom An approvals app, or custom rules built with checkout extensions, Shopify Functions and Flow |
| Requisition lists and quick order | App or theme Reorders from order history and bulk-order forms in the theme; saved lists through an app |
Shopify B2B features as of October 2026. Apps are billed by their vendors.
The Plus case for B2B is scale and control: unlimited catalogs assigned to specific companies and locations, deposits and partial payments, custom Shopify Functions and checkout extensions for your rules, and expansion stores for a separate wholesale storefront.
Checkout, custom modules and multi-store setups
- Custom modules. Adobe Commerce lets PHP modules change almost any core behavior. On Shopify Plus that logic is rebuilt – not ported – as Shopify Functions for discounts, shipping, payment and validation, checkout UI extensions, custom apps and webhooks.
- Checkout. Adobe gives you the checkout code. Shopify Plus customizes checkout through Checkout Extensibility: UI extensions, the branding API, web pixels and Functions. That covers most requirements, but not every bespoke step of a heavily modified checkout.
- Websites, stores and store views. These become Shopify Markets for countries, currencies, languages and domains in one store, or expansion stores where a region or B2B channel of the same brand needs its own admin. A website that sells a separate brand needs its own Plus contract.
- Promotions and loyalty. Cart price rules map to Shopify discounts and Functions; reward points move to a loyalty app; content staging gives way to Launchpad for scheduled sales and releases.
ERP, PIM and OMS connections move through the Admin API or middleware such as Celigo or Boomi; see commerce integrations.
What happens to AEM, Analytics and Target?
They don’t have to go. Adobe Experience Cloud products are separate from Commerce, and most connect to Shopify Plus through its APIs and customer events. What doesn’t carry over are the pieces built only for Adobe Commerce.
| With Adobe Commerce | With Shopify Plus |
|---|---|
| AEM content, connected through the Commerce Integration Framework | AEM stays as a headless CMS beside Shopify’s Storefront API, usually in a custom storefront – or content moves into Shopify sections and metaobjects. The framework is built around Adobe Commerce’s GraphQL API, so with Shopify that link is rebuilt. |
| Adobe Analytics | Tracking through Shopify’s customer events (web pixels) and theme tags, with the event map rebuilt and checked against your current reports before launch |
| Adobe Target | Tests and personalization on storefront pages through the theme or a headless front end; Shopify checkout runs only Shopify extensions and pixels, so Target doesn’t run there |
| Adobe Experience Platform and Real-Time CDP | Adobe’s Shopify source connector brings store data into Experience Platform; on-site behavior comes from web pixels |
| Live Search and Product Recommendations | Shopify Search & Discovery, or a search and merchandising app such as Algolia or Klevu |
| Adobe Commerce Intelligence reporting | Shopify analytics and reports, or your data warehouse fed through Shopify’s APIs |
Common mappings as of October 2026; each system is confirmed one by one during discovery.
Keeping AEM usually means a headless storefront: AEM serves content, Shopify serves products, cart and checkout. That’s a bigger build than a theme, so weigh it against moving content into Shopify – headless commerce explains when it pays off.
When should you start, relative to your renewal?
6–9 months before the renewal date. Adobe Commerce migrations take 10–24+ weeks, and the decision has to be made before your contract’s notice deadline – not just before renewal. Work back from whichever of these dates comes first.
| Date | Why it matters | Where to find it |
|---|---|---|
| Non-renewal notice deadline | Comes before the renewal date; miss it and the contract may renew on its own terms | The renewal terms in your Adobe agreement |
| License renewal date | Launching after it means paying for another term | Your Adobe sales order |
| Cloud enforcement date for your release | From June 1, 2027, Adobe will stop maintaining cloud environments on unsupported releases | Adobe’s lifecycle policy – see the deadline table |
| Hosting contract renewal | On-premises stores carry a second contract with its own notice period | Your hosting agreement |
| Peak trading season | Launch outside your busiest weeks, with time to monitor before they start | Your sales calendar |
In practice: a free assessment and a fixed quote in the first weeks, the decision before the notice deadline, then the build. Your Adobe store keeps trading until cutover, and launching before the term ends leaves time to monitor the new store first. The Adobe Commerce to Shopify Plus migration page walks through each step.
Less than 6 months to go?
Ask for a free assessment anyway. The simplest Adobe Commerce moves take about 10 weeks, so a tight scope can still land before renewal – and the assessment tells you plainly if it can’t. If it can’t, ask Adobe whether a one-year renewal is available, so you aren’t locked into a multi-year term while you plan the move.
Thinking about leaving Adobe Commerce?
Price the move before you sign the next term. OUXP moves Adobe Commerce stores – on Adobe’s cloud or on-premises – to Shopify Plus. We were building enterprise Magento stores before Shopify Plus existed, so we know where an Adobe store keeps its logic: modules, B2B configuration, cron jobs and CDN rules.
Our free assessment needs no access to your store. Within 2 business days an engineer sends a written platform verdict, timeline band, cost band and the 2–3 risks most likely to complicate your move – and says so if renewing with Adobe is the better call.
What an Adobe Commerce move involves
- B2B data. Companies, buyers, addresses and shared-catalog prices map to Shopify companies, locations and catalogs; open quotes and requisition lists get their own cutover plan.
- Store structure. Websites and store views become Markets or expansion stores, and a separate brand moves to its own Plus contract – decided before any data moves.
- Adobe services. Live Search, Product Recommendations, Analytics, Target and AEM are mapped one by one: kept, reconnected or replaced.
- Redirects and SEO. Redirects held in the Commerce admin, in
.magento/routes.yamlon cloud and in Fastly rules are inventoried and merged into a per-pattern 301 map for every URL. SEO preservation is always included. - Integrations. Each ERP, PIM, OMS or 3PL connection is moved from Adobe’s APIs to Shopify’s Admin API or your middleware, then scoped and tested on its own.
Typical range: $60,000–$200,000 over 10–24+ weeks. The assessment gives you a band; the price and timeline are fixed in writing before work starts.
Honest note
If you renewed recently, your buyers run on negotiable quotes and approval chains, or Adobe Experience Cloud is wired into the commerce backend, staying on Adobe Commerce is a sound call. Revisit it 6–9 months before the next renewal or your release’s cloud enforcement date – that’s when the numbers change.
And if your store and B2B program are small, price standard Shopify plans too – core B2B is on every paid plan, and you may not need Plus at all.
Adobe Commerce vs Shopify Plus questions
Short answers to what Adobe Commerce teams ask us most. Something else? Ask an engineer.
Is Shopify Plus powerful enough to replace Adobe Commerce?
For most retail and standard B2B stores, yes. Shopify Plus is extended through Shopify Functions, checkout extensions, the Admin and Storefront APIs and custom apps rather than core code. The honest exceptions are checkout steps that need code-level changes beyond checkout extensions, quote negotiation and multi-step purchase-order approvals that buyers rely on daily, and commerce logic tied deep into Adobe Experience Cloud. A free migration assessment tells you plainly if you’re one of them.
How much cheaper is Shopify Plus than Adobe Commerce, really?
On license alone, it depends on your Adobe tier: industry estimates put Adobe Commerce at $22,000–$125,000+ a year, against $27,600–$30,000 for Shopify Plus as of October 2026. The bigger savings come from what disappears: hosting on your own servers, upgrade projects of $10,000–$100,000+ each and specialist-integrator rates. On our estimates, development and support run $60,000–$300,000 a year on Adobe Commerce against $24,000–$180,000 on Shopify Plus. Savings scale with what you spend keeping Adobe running, and a free migration assessment puts your numbers side by side.
Does Shopify Plus also charge more as revenue grows?
Only at very high volume – and as a percentage of sales, not the GMV and AOV tiers an Adobe license uses. As of October 2026, Shopify Plus costs $2,300/month on a three-year term or $2,500/month on a one-year term. High-volume merchants move to a variable, revenue-based platform fee; Shopify doesn’t publish the rate, but about 0.35–0.40% of sales above roughly $800,000 a month is commonly reported, so confirm yours in writing. A third-party gateway instead of Shopify Payments adds a 0.20% transaction fee.
What happens if our Adobe Commerce cloud store stays on an old release?
Adobe has announced it will enforce upgrades on its cloud. From June 1, 2027, it will no longer maintain cloud environments on unsupported releases and says that can include suspending traffic, which takes the store offline. Stores on 2.4.5 or earlier need to upgrade before June 1, 2027; 2.4.6 and 2.4.7 before June 1, 2028. Your options are an upgrade, a rebuild on Adobe Commerce as a Cloud Service, or a move to another platform.
Do we need Shopify Plus for B2B, or will a standard plan do?
Not always Plus. Since April 2, 2026, every paid Shopify plan includes core B2B: company accounts with multiple buyers and locations, up to 3 B2B catalogs, volume pricing and quantity rules, net payment terms, vaulted cards and a B2B checkout. Plus is worth it when you need more catalogs or catalogs assigned to specific companies, deposits and partial payments, custom Shopify Functions for pricing or checkout rules, or a separate wholesale expansion store.
Can our Adobe B2B data move to Shopify Plus?
Most of it. Companies, buyers, addresses and order history migrate, and shared-catalog prices become Shopify catalogs with price lists. Open negotiable quotes and requisition lists have no direct equivalent, so they are closed out, recreated as draft orders or moved into an app before cutover. Passwords can’t be imported: with Shopify’s customer accounts, buyers sign in with a one-time code sent by email, so no password is needed.
Can we keep AEM as our CMS with Shopify Plus?
Yes, usually in a headless setup: AEM serves content and Shopify’s Storefront API serves products, cart and checkout, combined in a custom storefront built with Hydrogen or another framework. AEM’s Commerce Integration Framework is built around Adobe Commerce’s GraphQL API, so with Shopify that link is rebuilt. If AEM mainly hosts landing pages, moving that content into Shopify sections and metaobjects is often simpler and cheaper to run.
Who looks after the store once it’s on Shopify Plus?
Shopify runs hosting, security patches, PCI and platform updates, so there are no upgrade projects to schedule. Your team or a partner still owns the theme, apps, integrations and the yearly API version updates for custom apps. OUXP covers that work with monthly retainers from $2,500/month for 20 hours, month to month, with a first response within 30–60 minutes during business hours – or your own team takes it over at launch.
Price your move before the renewal quote
Send your store URL and when your Adobe term renews. Within 2 business days you get a written assessment – platform verdict, timeline band and cost band – yours to keep, even if the answer is to renew.